• Evolution of Makeup

    Makeup is not a new trend but has been with us for many years. Women used makeup to make themselves look more beautiful. The idea of using natural items like flower petals, seeds, etc., was great, these, when found were crushed, mixed, and applied to achieve a variety of makeup looks.

    Makeup used to be dangerous and continuous application caused great damage to the skin. This was due to the harsh and poisonous ingredients used in making the products.

    Today however, (thank goodness!) companies go through clinical testing and use better ingredients in product formulation. We can now safely put on our favorite makeup products with no worries. As if that’s not enough, some come with skincare benefits!

    Makeup isn’t totally bad for your skin, but it can cause problems if you practice unhealthy makeup habits. Developing a simple skincare routine will help create a safe environment for your skin. Even though these are simple tips, they’ll help save you from unwanted skin conditions like acne, aging, dry or oily skin.

    We have come a long way in application. From Popular Egyptian style, medieval looks from the Elizabethan era, bright and bold looks from the 90s to today, where we have a never ending array of makeup styles to choose from Emo, to Glam, to Natural makeup and the list goes on and on.           

    Makeup used to be viewed as a field solely for women, but today, some men have defied the odds and made makeup acceptable as a profession and muse as well. Mostly in films and tv sets, the makeup brush is never far from the male talent. Though some may not be glam looks like it is for most women, male grooming has finally come to be acceptable, and it is here to stay.

    In the 21st century, makeup has become a part of our daily lives. Going to an event? You put on makeup. Day of celebration? You slap on a good glam topped with your favorite lip shade. TV? be sure to know the talents have makeup on set. And of course, I did glam up before stepping out for date night. 

    Some may wonder why put on makeup in the first place. There is not one but many reasons. It all has to do with the person behind the mirror, with a makeup brush in hand and product in the other.

    • It helps enhance your beautiful features.

     • It Can Increase Your Self-Esteem.

     • It Can Help You Achieve a Variety of Looks.

     • To cover blemishes 

     • It’s Easy to Apply.

     • It Doesn’t Have to Cost the Earth!

    Among many others.

    So, when you put on your makeup, remember you are partaking in history, the history of makeup. We have come a long way, and we have a longer way to go. Like a treasure box with never-ending treasures to find.

  • The Perfect Red Lip

    I’ve had a passion for makeup most of my life.  I think it’s because I was raised by my grandparents and I grew up watching my grandmother put on her makeup every day.  She never walked out of the house without a well finished complexion and beautiful red lips.  She didn’t have to wear a lot of makeup.  She rarely wore eyeshadow or powder.  But her skin was always flawless, her cheeks were fresh, her brows were done and the red lip was always on point. 

    Throughout history, the red lip has been a symbol of glamour and elegance.  During World War Two, many women gave up nylons and chocolate bars, but lipstick sales never wavered.  So how has this extraordinary trend survived the test of time?  Well it might possibly be because red lipstick is the perfect piece of iconography that represents confidence and upscale fashion without the necessity of a deep wallet.  Regardless of ethnicity, socio-economic background or personality, the crimson lip will most likely go down in the books a long side the little black dress as a top feminine favorite.  

    I must confess that, when I started working for jane iredale, I never expected to find such beautiful reds in our brand.  I guess I just didn’t think it could be done with clean ingredients.  I was definitely mistaken.  Not only have we launched some of the most beautiful reds I’ve ever worked with but we did it with such intensity and staying power that it rivals any traditional cosmetics brand.  So if you’re considering a venture into the red arena, let’s look at some options that may bring a candy apple smile to your face.

    If you like a matte red lip, we launched a new product this past Fall called Beyond Matte Lip Fixations.  These richly pigmented, long lasting lip stains have quickly become a sensation as their easy saturation and longevity are something to behold.  This collection has three really interesting reds:  Obsession, a matte raspberry red, Rapture, a matte deep red and Longing, a matte cherry red.  You’ll love how easily they go on and you’ll be amazed at how long they last even with a mask. 

    If you like a creamy red lip, our Triple Luxe™ Lipstick is the option for you with three rich colors that give the perfect moist finish:  Gwen, a beautiful apple red that even Snow White would envy, Megan, a strawberry red that’s perfectly cool and sultry and Natalie, a highly saturated, vivid hot pink that looks runway ready!

    If you like more subtle options, remember that our glosses and our Just Kissed lip stains are great options for creating a softer red hue:  Cherries Jubilee PureGloss is a favorite for those who want glossy red lips that pop while Forever Red Just Kissed Lip Stain gives a long lasting red hue that’s natural enough for casual occasions.  And finally, one last option that’s excellent for those who desire an even more sheer red is Paris Just Kissed Lip Plumper, a sheer port wine color that gives the perfect slightly bitten stain, as if you’ve been eating berries!  

    As you weigh your options there are a lot of dynamics that people consider from skin undertone to skin depth.   But the most important thing to remember is that our lipstick isn’t necessarily meant to go with our skin tone, our clothes or anything else as much as it’s meant to go with our mood.  My recommendation is to find a red that looks pretty to you and try it for the day.  Wear it around and look at yourself in different lighting.  You might be surprised at what you pick.  Remember, it’s not about whether you can wear red lips or not.  It’s just about finding the right one.  Happy hunting!

  • 4 Complexion-Boosting, Hydrating Ingredients for Skin

    Understanding Cosmetics Labels

    I can understand that because some of the ingredients on cosmetics labels are obscure and difficult to pronounce. There’s an old maxim that says, “If you can’t pronounce it, you don’t want it,” but this is far from true. Why? Cosmetic manufacturers abide by a rule established in the early ‘70s by the Personal Care Product Council in the US, which standardized worldwide nomenclature for ingredients. Known as the International Nomenclature of Cosmetic Ingredients, or INCI, it’s a mix of scientific, Latin and English names found on cosmetics labels. Latin is always used for botanicals, for example, so you’d be forgiven if you read Gaultheria Procumbens and didn’t know it was good old wintergreen or saw Sodium Cocoate and didn’t know it was coconut oil.

    What is Makeup Made of at jane iredale?

    We’ve always aimed to make our ingredients consequential; that’s why we’re The Skincare Makeup brand. From the beginning, it was about creating healthy, beautiful-looking skin, not by masking it but by feeding it with the best possible formulas we could devise. This meant sourcing unique, top quality ingredients that enhance the health of the skin. Many of these ingredients are commonplace today, but when we were pioneering clean makeup, some of them weren’t popular enough to have an INCI name. Of all of the skin-loving, hydrating ingredients in our formulas, there are four that always garner the most interest: Avocado OilHyaluronic AcidApple Extract and Pomegranate Extract.

    Hydrating Ingredient: Avocado Oil

    avocado oil

    I’m going to start with Avocado Oil because not only do I love it as an hydrating ingredient for my skin, but I eat so many avocados that I’m beginning to look like one! We use it as an ingredient in Just Kissed® Lip and Cheek StainPureGloss® Lip Gloss and Triple Luxe Long Lasting Naturally Moist Lipstick. The avocado itself is a powerhouse containing potassium, sodium, magnesium, folic acid, niacin and vitamins A, B6, C, and K. It is also very high in fiber and low in sugar. As an oil, it’s an excellent source of antioxidants, but it’s major claim to fame for cosmetics is its hydration properties. Avocado Oil softens and traps humectants onto the skin, which is why it can be even more effective when combined with Hyaluronic Acid (more on that ingredient later). Lips need all the hydration they can get since they’re simply extensions of the mucus membranes that line the mouth. They have no sweat glands and no hair follicles – nothing to protect them except what you put on them. So, it makes sense to coat them with products that protect and moisturize, and it makes even more sense to use an ingredient that will actually benefit you if you eat it!

    Hydrating Ingredient: Hyaluronic Acid

    hyaluronic acid

    Hyaluronic Acid is having a moment, but it’s been around for years, and we use it as an ingredient in both our Liquid Minerals foundation and BeautyPrep™ Hyaluronic Serum. Let’s understand one thing first: Hyaluronic Acid, or HA, isn’t an acid. It’s a polysaccharide hydrator and an incredibly effective hydrator at that. About 15 grams of it is naturally present in the body. A gel-like water, it’s an important part of the composition of connective tissue, most prevalent in the eyes and joints. For the skin, it acts as a hydrating ingredient by holding moisture and helping to create that firm, plump skin that we all crave. Unfortunately for us, the levels of our natural Hyaluronic Acid decrease as we age by almost 50 percent. UV rays, pollution and tobacco smoke speed up the decline, so we’re left with dry, sagging, aging skin. Ugh! But there is hope.

    We can replenish HA levels with products that contain this hydrating ingredient. They help to restore our natural hydration and strengthen the skin barrier function. Believe it or not, HA molecules bind to and absorb up to 1,000 times their own weight in water. With daily application, HA can help plump fine lines and wrinkles, increase moisture retention and repair the skin’s lipid barrier. No wonder it’s having a moment! And that isn’t all, it combines well and enhances other ingredients for extra hydration. So, with a daily dose of our Hyaluronic Serum layered with Liquid Minerals, you and your skin will be very happy.

    Hydrating Ingredient: Pomegranate Extract and Antioxidants

    pomegranate extract

    Another important benefit you can give to your skin is daily application of an antioxidant. When used as ingredients in skincare and makeup, antioxidants fight free radicals, those nasty atoms looking for their missing electron that happily steal from your healthy cells and cause all kinds of problems. Pomegranate Extract is a hydrating ingredient and contains potent antioxidants used as an ingredient in PurePressed® Base Mineral FoundationPurePressed® Blush and our beloved hydration spray, POMMISST™. It’s derived from the ancient fruit thought to be the actual apple in the Garden of Eden, and polyphenols in the extract provide the antioxidant. Studies show that Pomegranate Extract can help detoxify the skin from free radicals; help repair the skin from environmental and UV radiation damage; aid skin regeneration; and help protect the epidermis. If you’re drinking juice, choose pomegranate. It has skin wow-factor!

    Hydrating Ingredient: Apple Extract

    apple extract

    Last but certainly not least is Apple Extract, used as an ingredient in our Smooth Affair Brightening Face Primer, a best-seller since the day we launched it. In addition to being an antioxidant, Apple Extract is also an exfoliator loaded with alpha hydroxy acids (AHAs). As we age, we don’t turn over the dead cells on the epidermis as quickly or as efficiently as we used to, resulting in drier, less vibrant-looking skin. Exfoliators break up the proteins that hold dead skin cells together, allowing for quicker, easier sloughing and resulting in a youthful glow. Apple Extract exfoliates without a scrubbing ingredient like microbeads (some microbeads are plastic and deadly for the environment), and it’s also rich in vitamin C, phenolic compounds and flavonoids, all beneficial for the health of the skin.